{"id":3268,"date":"2017-06-01T08:00:43","date_gmt":"2017-06-01T12:00:43","guid":{"rendered":"https:\/\/plugpower.local\/?p=3268"},"modified":"2017-06-01T08:00:43","modified_gmt":"2017-06-01T12:00:43","slug":"expanding-on-the-business-case-for-cold-storage-a-followup-to-our-webinar-qa","status":"publish","type":"post","link":"https:\/\/www.plugpower.com\/blog\/expanding-on-the-business-case-for-cold-storage-a-followup-to-our-webinar-qa\/","title":{"rendered":"Expanding on the Business Case for Cold Storage: a followup to our webinar Q&A"},"content":{"rendered":"

Recently, Plug Power and FreezPak Logistics, a leading full-service cold and dry storage facility, \"FreezPak's<\/a>participated in a Northeast Electrical Energy Storage Cluster (NEESC) webcast discussing the success of fuel cell power solutions for material handling and other warehouse lift equipment, with an emphasis on the extended benefits for cold storage facilities.\u00a0The webcast resulted in a very informative Q&A session \u2013 with impressive workplace use-metrics given by David Saoud, co-owner of FreezPak.<\/p>\n

Plug Power would like to highlight a few of the questions and expand a bit further on each of the topics.<\/p>\n

Question 1:<\/strong> As far as the business decision to use fuel cells, what types of things did you take a close look at when you did your financial evaluation?<\/p>\n

\"FreezPak<\/a>David\u2019s reply:<\/strong> When Plug Power approached us, I knew nothing about fuel cells.\u00a0 You really need to see it in operation to understand what it does.\u00a0 When I toured another customer\u2019s facility, I immediately understood how this would help us.\u00a0 Number one was space.\u00a0 To have a 5,000 square foot battery room is a waste of space; it\u2019s not generating revenue whatsoever.\u00a0 We make money storing stuff and picking product.\u00a0 Second was the productivity.\u00a0 Plug Power could measure the productivity by doing a study of our operations.\u00a0 When I saw it on paper using our numbers, I understood the return on investment.\u00a0 And then safety \u2013 batteries are big and heavy and difficult to move.\u00a0 I would never go back to lead acid batteries.\u00a0 It\u2019s not even a question.<\/em><\/p>\n

Plug Power\u2019s additional comments:<\/strong> David did a great job accentuating key components of Plug Power\u2019s primary value proposition \u2013 productivity, efficiency and sustainability. Another metric that frequently comes into play when making a business use case is the enhancements made by the predictability of fuel cells. Predictability impacts both productivity and efficiency, but even on its own, drives revenue. A predictable lift truck fleet allows DC managers to optimize their assets and maximize fleet utilization.<\/span><\/p>\n

Question 2:<\/strong> It takes a great amount of courage to be the first to do anything.\u00a0 You were an early adopter of a technology that, although you could see on paper that it made sense, actually pulling the trigger to move forward is a decision that many companies don\u2019t have the courage to make.\u00a0 What would you say to those companies who can understand intellectually that fuel cells would benefit them, but aren\u2019t willing or courageous enough to take that next step?<\/p>\n

David\u2019s reply: It did take a lot of time and thought.\u00a0 My brother and I are into technology, and we really saw that this was a big thing, we saw the productivity and we thought this was the future.\u00a0 And it is the future.\u00a0 Batteries are in the past.\u00a0 This is going to drive the warehousing industry and I smiled with my brother when we saw that Amazon saw the same thing we did.<\/em><\/p>\n

\"FreezPak<\/a>Plug Power\u2019s additional comments: <\/strong>Plug Power has built a market where one did not previously exist. And with 122 million operating hours and 6 million hydrogen fuelings, the validity of the market is undeniable.\u00a0<\/span>\u00a0<\/strong><\/p>\n

Question 3: <\/strong>What is the actual uptime of the fuel cells at FreezPak?<\/p>\n

David\u2019s reply:<\/strong>\u00a0 Plug has a lot of data.\u00a0 Every time we fuel the forklifts, they\u2019re collecting data back into their headquarters.\u00a0 We\u2019re able to see real time what our fleet is doing.\u00a0 They guarantee 97%.\u00a0 Currently, we\u2019re doing 98.4% uptime, which is phenomenal.\u00a0 Downtime is big for us, especially during our peak seasons.\u00a0 <\/em><\/p>\n

Plug Power\u2019s additional comments: <\/strong>At the base of Plug Power\u2019s business is our ability to offer customers a power solution that will keep their fleets running longer, faster and at higher efficiency. We excel at this \u2013 and to David\u2019s point \u2013 are able to ensure these metrics are hit real-time with our SiteView intelligent data product.\u00a0 SiteView is a component of Plug Power\u2019s GenCare aftermarket service product \u2013 an intelligent IoT data suite that enables us to provide unparalleled \u201cbest in class\u201d uptime to professionals who use Plug Power\u2019s GenDrive fuel cells to power their material handling equipment.\u00a0 The level of information available to customers is transformational \u2013 everything is tracked, from the upcoming maintenance schedule, to daily hydrogen fuel dispensing.\u00a0 SiteView allows us to be proactive with maintenance while guaranteeing a minimum of 97% uptime at each location. This enables material handling professionals to do what they do best: keep those products moving across the supply chain.<\/span><\/p>\n

SiteView collects operational data, and then the information is delivered to our intelligent \u201crule-based\u201d data compilation software, dissected and served back to our GenCare technicians in reports they can use.\u00a0 The data helps these technicians to know when to optimally time maintenance activities to ensure that the material handling equipment is in service for as long as possible, which helps our customers be as productive as possible.\u00a0 If the data indicates an emerging issue, technicians can schedule maintenance so that unplanned work stoppages do not occur.<\/span><\/p>\n

\"SiteView<\/a><\/p>\n

This blog only scratches the surface of the detail given in the webcast. You can listen to the full production here<\/a> \u2013 and learn even more about why hydrogen fuel cells beat any other power solutions for lift truck fleets operating in cold storage environments.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recently, Plug Power and FreezPak Logistics, a leading full-service cold and dry storage facility,<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3268","post","type-post","status-publish","format-standard","hentry","category-blog"],"acf":[],"aioseo_notices":[],"yoast_head":"\nExpanding on the Business Case for Cold Storage: a followup to our webinar Q&A - Plug Power<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plugpower.com\/blog\/expanding-on-the-business-case-for-cold-storage-a-followup-to-our-webinar-qa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanding on the Business Case for Cold Storage: a followup to our webinar Q&A - 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